Nollywood television channel on StarTimes Pay TV, iRokoPlus has been officially relaunched as iRokoWorld. The popular channel has also appointed multi-award winning actress and producer, Funke Akindele ‘Jenifa’ as its brand ambassador.
Explaining the rationale behind the rebranding and selection of ‘Jenifa’, Uloma Onuma, Head of Legal and Distribution, iROKO said the new developments were borne out of relentless commitment and resolve to offer more for Nigerian movie lovers. She says: ‘Our choice of Funke Akindele was because she has proven to be not just a multi-talented award-winning actress, but an inspirational character that excites many Nigerians with her educative and interesting movies as well as her comic character Jenifa’.
‘Akindele’s rich credentials in Nigerian entertainment industry can add value to the quality service iRokoWorld TV offers to Nigerians, and choosing her as a Brand Ambassador was part of rebranding packages to make iRokoWorld TV a household name in Nigeria and taking Nollywood to everywhere’ she added.
by hotdropz
