The cellars of Casa Martini, an early 19th century country mansion, house the treasures of its famous History of Winemaking Museum (one of the most interesting in the world in terms of the wealth of its collection). The museum opened in 1961 and consists of 16 rooms with more than 600 artifacts on display dating from the 7th century BC to the present day.
They both had a rare privilege to see the Museum which boasts of a new sensory display area, the Martini Experience Room. This room provides a fascinating sensorial experience of the living matter that actually goes into the company’s best known products, namely the Martini range.
They would be among the many important visitors who would run their hands through samples of the herbs, spices, flowers, fruits and roots which form part of the closely-guarded secret of the Martini recipe. At the end of the visit they would be given an opportunity to make their own brand of Vermouth.
Martini is justifiably considered to be one of the biggest ambassadors of Italian-made products as well as one of the most recognizable trademarks worldwide.
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Bryan Okwara, Martini ambassador & Toolz visit Casa Martini in Italy
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